A novel virtual-communicated evolution learning recommendation

Purpose: In this “Info-plosion” era, recommendation systems (or recommenders) play a significant role in finding interesting items in the surge of online digital activity and e-commerce. The purpose of this paper is to model users' preference evolution to recommend potential items which users may be interested in. Design/methodology/approach: A novel recommendation system, namely evolution-learning recommendation (ELR), is developed to precisely predict user interest for making recommendations. Differing from prior related methods, the authors integrate the matrix factorization (MF) and recurrent neural network (RNN) to effectively describe the variation of user preferences over time. Findings: A novel cumulative factorization technique is proposed to efficiently decompose a rating matrix for discovering latent user preferences. Compared to traditional MF-based methods, the cumulative MF could reduce the utilization of computation resources. Furthermore, the authors depict the significance of long- and short-term effects in the memory cell of RNN for evolution patterns. With the context awareness, a learning model, V-LSTM, is developed to dynamically capture the evolution pattern of user interests. By using a well-trained learning model, the authors predict future user preferences and recommend related items. Originality/value: Based on the relations among users and items for recommendation, the authors introduce a novel concept, virtual communication, to effectively learn and estimate the correlation among users and items. By incorporating the discovered latent features of users and items in an evolved manner, the proposed ELR model could promote “right” things to “right” users at the “right” time. In addition, several extensive experiments are performed on real datasets and are discussed. Empirical results show that ELR significantly outperforms the prior recommendation models. The proposed ELR exhibits great generalization and robustness in real datasets, including e-commerce, industrial retail and streaming service, with all discussed metrics.