A novel application of electronic paper in mobile advertising service

Li Der Chou; David Chunhu Li; Wei Sheng Chen

doi:10.1109/CSE.2011.62

A novel application of electronic paper in mobile advertising service

Li Der Chou, David Chunhu Li, Wei Sheng Chen

Department of Computer Science and Information Engineering

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

2 Scopus citations

Abstract

Electronic Paper (E-paper) is a new promising display technology which attracted great attentions in industry and academia recently. Existing mobile ad devices have disadvantages such as inflexibility of updating ad contents and timely reacting to different consumers and areas. In this paper, a novel application of Electronic Paper in mobile advertising service is studied. We modified the off-the-shelf E-paper product and implemented it as a region perception mobile ad device. Our inventive E-paper based display device can be embedded in peoples' bag and is capable of adaptively display different ads in different regions. The people can wear our new E-paper based mobile advertising device and walk to display customized advertisements in various areas. We evaluated our new novel mobile advertising device and the experimental result demonstrated our ad device can significantly improve the efficiency of mobile advertising service.

Original language	English
Title of host publication	Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp.on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011 and 10th IEEE Int. Conf. IUCC 2011
Pages	308-311
Number of pages	4
DOIs	https://doi.org/10.1109/CSE.2011.62
State	Published - 2011
Event	14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011, the 11th International Symposium on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011, and the 10th IEEE Int. Conf. on Ubiquitous Computing and Communications, IUCC 2011 - Dalian, Liaoning, China Duration: 24 Aug 2011 → 26 Aug 2011

Publication series

Name	Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp. on Pervasive Systems, Algorithms, and Networks, I-SPA 2011 and 10th IEEE Int. Conf. on IUCC 2011

Conference

Conference	14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011, the 11th International Symposium on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011, and the 10th IEEE Int. Conf. on Ubiquitous Computing and Communications, IUCC 2011
Country/Territory	China
City	Dalian, Liaoning
Period	24/08/11 → 26/08/11

Keywords

advertising
application
electronic paper
mobile
region perception

Access to Document

10.1109/CSE.2011.62

Cite this

Chou, L. D., Li, D. C., & Chen, W. S. (2011). A novel application of electronic paper in mobile advertising service. In Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp.on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011 and 10th IEEE Int. Conf. IUCC 2011 (pp. 308-311). Article 6062891 (Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp. on Pervasive Systems, Algorithms, and Networks, I-SPA 2011 and 10th IEEE Int. Conf. on IUCC 2011). https://doi.org/10.1109/CSE.2011.62

Chou, Li Der ; Li, David Chunhu ; Chen, Wei Sheng. / A novel application of electronic paper in mobile advertising service. Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp.on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011 and 10th IEEE Int. Conf. IUCC 2011. 2011. pp. 308-311 (Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp. on Pervasive Systems, Algorithms, and Networks, I-SPA 2011 and 10th IEEE Int. Conf. on IUCC 2011).

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title = "A novel application of electronic paper in mobile advertising service",

abstract = "Electronic Paper (E-paper) is a new promising display technology which attracted great attentions in industry and academia recently. Existing mobile ad devices have disadvantages such as inflexibility of updating ad contents and timely reacting to different consumers and areas. In this paper, a novel application of Electronic Paper in mobile advertising service is studied. We modified the off-the-shelf E-paper product and implemented it as a region perception mobile ad device. Our inventive E-paper based display device can be embedded in peoples' bag and is capable of adaptively display different ads in different regions. The people can wear our new E-paper based mobile advertising device and walk to display customized advertisements in various areas. We evaluated our new novel mobile advertising device and the experimental result demonstrated our ad device can significantly improve the efficiency of mobile advertising service.",

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note = "14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011, the 11th International Symposium on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011, and the 10th IEEE Int. Conf. on Ubiquitous Computing and Communications, IUCC 2011 ; Conference date: 24-08-2011 Through 26-08-2011",

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Chou, LD, Li, DC & Chen, WS 2011, A novel application of electronic paper in mobile advertising service. in Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp.on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011 and 10th IEEE Int. Conf. IUCC 2011., 6062891, Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp. on Pervasive Systems, Algorithms, and Networks, I-SPA 2011 and 10th IEEE Int. Conf. on IUCC 2011, pp. 308-311, 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011, the 11th International Symposium on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011, and the 10th IEEE Int. Conf. on Ubiquitous Computing and Communications, IUCC 2011, Dalian, Liaoning, China, 24/08/11. https://doi.org/10.1109/CSE.2011.62

A novel application of electronic paper in mobile advertising service. / Chou, Li Der; Li, David Chunhu; Chen, Wei Sheng.
Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp.on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011 and 10th IEEE Int. Conf. IUCC 2011. 2011. p. 308-311 6062891 (Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp. on Pervasive Systems, Algorithms, and Networks, I-SPA 2011 and 10th IEEE Int. Conf. on IUCC 2011).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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N2 - Electronic Paper (E-paper) is a new promising display technology which attracted great attentions in industry and academia recently. Existing mobile ad devices have disadvantages such as inflexibility of updating ad contents and timely reacting to different consumers and areas. In this paper, a novel application of Electronic Paper in mobile advertising service is studied. We modified the off-the-shelf E-paper product and implemented it as a region perception mobile ad device. Our inventive E-paper based display device can be embedded in peoples' bag and is capable of adaptively display different ads in different regions. The people can wear our new E-paper based mobile advertising device and walk to display customized advertisements in various areas. We evaluated our new novel mobile advertising device and the experimental result demonstrated our ad device can significantly improve the efficiency of mobile advertising service.

AB - Electronic Paper (E-paper) is a new promising display technology which attracted great attentions in industry and academia recently. Existing mobile ad devices have disadvantages such as inflexibility of updating ad contents and timely reacting to different consumers and areas. In this paper, a novel application of Electronic Paper in mobile advertising service is studied. We modified the off-the-shelf E-paper product and implemented it as a region perception mobile ad device. Our inventive E-paper based display device can be embedded in peoples' bag and is capable of adaptively display different ads in different regions. The people can wear our new E-paper based mobile advertising device and walk to display customized advertisements in various areas. We evaluated our new novel mobile advertising device and the experimental result demonstrated our ad device can significantly improve the efficiency of mobile advertising service.

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KW - application

KW - electronic paper

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BT - Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp.on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011 and 10th IEEE Int. Conf. IUCC 2011

T2 - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011, the 11th International Symposium on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011, and the 10th IEEE Int. Conf. on Ubiquitous Computing and Communications, IUCC 2011

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Chou LD, Li DC, Chen WS. A novel application of electronic paper in mobile advertising service. In Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp.on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011 and 10th IEEE Int. Conf. IUCC 2011. 2011. p. 308-311. 6062891. (Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp. on Pervasive Systems, Algorithms, and Networks, I-SPA 2011 and 10th IEEE Int. Conf. on IUCC 2011). doi: 10.1109/CSE.2011.62

A novel application of electronic paper in mobile advertising service

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Keywords

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