A new mechanism for purchasing through personal interactions: fairness, trust and social influence in online group buying

Shiu Wan Hung
, Min Jhih Cheng
, Chia Jung Lee

Department of Business Administration

Research output: Contribution to journal › Article › peer-review

21 Scopus citations

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Finished
A Study of Online Group-Buying Behavior through Information Technology: a Two-Level Hierarchical Linear Model(3/3)
Hung, S.-W. (PI)
1/08/17 → 31/07/18
Project: Research