A new mechanism for purchasing through personal interactions: fairness, trust and social influence in online group buying

Shiu Wan Hung, Min Jhih Cheng, Chia Jung Lee

Research output: Contribution to journalArticlepeer-review

7 Scopus citations

Fingerprint

Dive into the research topics of 'A new mechanism for purchasing through personal interactions: fairness, trust and social influence in online group buying'. Together they form a unique fingerprint.

Social Sciences

Engineering & Materials Science