Social Media Marketing in the It Service Industry: a Survey of Concept Linking and Sentiment Analysis

沈, 建文 (PI)

Department of Business Administration

1 Article

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2020
Social media marketing of IT service companies: Analysis using a concept-linking mining approach
Shen, C. W., Luong, T. H., Ho, J. T. & Djailani, I., Oct 2020, In: Industrial Marketing Management. 90, p. 593-604 12 p.
Research output: Contribution to journal › Article › peer-review
26 Scopus citations