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Immersion as a Powerful Marketing Weapon: the Applications of Immersive Technologies with the Focus on Vr, Ar and Mr(1/2)
Cheng, Ming-Sung
(PI)
Department of Business Administration
Overview
Project Details
Status
Finished
Effective start/end date
1/08/18
→
31/07/19
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Keywords
immersion
virtual reality
augmented reality
mixed reality
emotion