An Exploration of E-Personality and Network Behavior--The Effects of E-Personality on Network Usage

  • Farn, Cheng-Kiang (PI)

Project Details


With the phenomenal proliferation of networks and smart mobile devices, all types of information technologies have imbedded into the everyday life of individuals and organizations alike. Moderated by the characteristics of the Internet environment, one’s network behavior may be vastly different from one’s real-world behavior. This research postulate that the underlying personality of one’s virtual self, as reflected by one’s network behavior, may be vastly different from one’s real-world personality. The “personality” construct is a foundation in the development of psychology, and is known to affect cognition, and is a determinant of one’s manifested behavior.What are the major influences of online personality on behavior? How will it affect behavior? These are important questions to answer. This research team have developed a set of measurement scales based on the Big-5 NEO-PI-R inventory, as well as the Narcissistic Personality Inventory for online personality measurement. This project attempts to extent the results, to look into the effects of online persona on behavior in the cyber world.This a three year project. The theme of each year will focus on different cyber world phenomena: continuous usage, disuse of social networks, social media overload, social fatigue, satisfaction, etc.
Effective start/end date1/08/1631/07/17

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production
  • SDG 17 - Partnerships for the Goals


  • Online Persona
  • Big Five Personality Traits
  • Narcissism
  • Social networking
  • Continuous usage


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