A Study on the Intention to Disclose Location in Social Media — the Effects of Privacy Concern and Personality Traits

Project Details


With the advance of Information technology and Social media, smartphones play an important role of helping people to easily surf online, such us online shopping, online socializing and so on. Even position ourselves with App features such as Check-in with Facebook, positioning with Geotags with Instagram. However, the other edge of the sword is the security and privacy exposure problems brought along with these developments. As GDPR, the new European Union privacy protection directives took effect, and was actually put into action, privacy issues become an important focus of discussions. The recent frequent events of privacy information breaches, led users to realize that while enjoying the convenience, we are leaving numerous footprints in the cyber-world, that can be illegally collected and exploited. Hence, awareness in privacy issues escalates.This study attempts to look into the causes that affect the usage of these positioning features that potentially expose our whereabouts.
Effective start/end date1/08/2031/07/21

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 14 - Life Below Water
  • SDG 15 - Life on Land
  • SDG 17 - Partnerships for the Goals


  • Theory of Planning Behavior (TPB)
  • Narcissism
  • Big Five personality traits
  • Extraversion
  • concern
  • Social media
  • Positioning
  • Geo-tag


Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.