網路屬性在線上零售的角色：統合分析

A growing attention of e-tailers has emerged on website attributes and their ability to effectively enhance the purchase intention of customers in online retailing industry. Unfortunately, there has been a lack of thorough understanding of purchase intention implications from the effects of website attributes. Based on well-established meta-analytical methods, the project author will conduct a meta-analysis of numerous empirical studies to systematically synthesize the relationships that link website attributes to the purchase intention of online shoppers, while the relationships are mediated by trust, satisfaction and loyalty.