Skip to main navigation
Skip to search
Skip to main content
National Central University Home
Help & FAQ
English
中文
Home
Scholar Profiles
Research units
Projects
Research output
Datasets
Prizes
Activities
Press/Media
Impacts
Search by expertise, name or affiliation
分析影音現場直播串流服務的競合策略:服務分流,網紅行銷,與獎勵機制
Jhang-Li, Jhih-Hua
(PI)
Department of Information Management
Overview
Fingerprint
Research output
(1)
Project Details
Status
Finished
Effective start/end date
1/08/21
→
31/07/22
View all
View less
Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
Live Streaming
Keyphrases
100%
Operational Strategy
Keyphrases
100%
Streamer
Keyphrases
100%
Live Streaming Platform
Keyphrases
100%
Advertising
Social Sciences
100%
Influencer Marketing
Social Sciences
33%
Incentive
Social Sciences
33%
Business Model
Social Sciences
33%
Research output
Research output per year
2024
2024
2024
1
Article
Research output per year
Research output per year
An analysis of operating strategy for a video live streaming platform: advertisement, advertorial, and donation
Jhang-Li, J. H.
& Liou, J. H.,
Mar 2024
,
In:
Information Technology and Management.
25
,
1
,
p. 51-68
18 p.
Research output
:
Contribution to journal
›
Article
›
peer-review
Open Access
Streamer
100%
Live Streaming
100%
Operational Strategy
100%
Live Streaming Platform
100%
Advertising
100%
5
Scopus citations