Projects per year
Personal profile
Research Expertise
Services Marketing
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
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Consumer Empowerment and Well-Being in the Omni-Channel System(2/2)
Hsieh, Y.-C. (PI)
1/08/20 → 31/07/22
Project: Research
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Telling an authentic story by aligning with your product type and price
Yin, C. C., Tang, Y. C., Chiu, H. C., Hsieh, Y. C. & Lai, Y. T., Jun 2023, In: Journal of Business Research. 161, 113799.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
Find me here: share store information through check-in
Yin, C. C., Tang, Y. C., Hsieh, Y. C., Chiu, H. C. & Jhu, S. J., 10 May 2022, In: Journal of Research in Interactive Marketing. 16, 2, p. 259-276 18 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
How to Empower Consumers in Omnichannel Retailing
Hsieh, Y. C., Yin, C. C. & Yu, K. J., Jan 2022, In: Management Review (Taiwan). 41, 1, p. 65-85 21 p.Research output: Contribution to journal › Article › peer-review
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How to retain customers in omnichannel retailing: Considering the roles of brand experience and purchase behavior
Yin, C. C., Chiu, H. C., Hsieh, Y. C. & Kuo, C. Y., Nov 2022, In: Journal of Retailing and Consumer Services. 69, 103070.Research output: Contribution to journal › Article › peer-review
45 Scopus citations -
(Dis)satisfied with your choices? How to align online consumer’s self-awareness, time pressure and self-consciousness
Yin, C. C., Hsieh, Y. C., Chiu, H. C. & Yu, J. L., 2021, In: European Journal of Marketing. 55, 8, p. 2367-2388 22 p.Research output: Contribution to journal › Article › peer-review
12 Scopus citations