Projects per year
Personal profile
Research Expertise
Channels of Distribution
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Fingerprint
Dive into the research topics where Ming-Sung Cheng is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 7 Finished
-
-
-
Immersion as a Powerful Marketing Weapon: the Applications of Immersive Technologies with the Focus on Vr, Ar and Mr(2/2)
1/08/19 → 31/07/21
Project: Research
-
Immersion as a Powerful Marketing Weapon: the Applications of Immersive Technologies with the Focus on Vr, Ar and Mr(1/2)
1/08/18 → 31/07/19
Project: Research
-
From Guanxi Dynamics to Firm Performance: Contingency Analysis Based on Meta-Type
1/08/17 → 31/01/19
Project: Research
-
Effects of consumer perceptions on carbon-offset payment through mediating and moderating mechanisms
Truong-Dinh, B. Q., Nguyen, T. T., Cheng, T. C. F. & Cheng, J. M. S., Feb 2023, In: Transportation Research Part D: Transport and Environment. 115, 103584.Research output: Contribution to journal › Article › peer-review
-
Location-Based Proximity Marketing: An Interactive Marketing Perspective
Loussaief, A., Cheng, E. Y. L., Lin, M. Y. C. & Cheng, J. M. S., 1 Jan 2023, The Palgrave Handbook of Interactive Marketing. Springer International Publishing, p. 753-782 30 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
-
Red matte and glossy blue: how color and reflectance drive consumer indulgence
Khalil, S., Chatterjee, P. & Cheng, J. M. S., 17 Jan 2023, In: European Journal of Marketing. 57, 2, p. 426-452 27 p.Research output: Contribution to journal › Article › peer-review
-
The subsequent effects of negative emotions: from brand hate to anti-brand consumption behavior under moderating mechanisms
Rahimah, A., Dang, H. P., Nguyen, T. T., Cheng, J. M. S. & Kusumawati, A., 3 Apr 2023, In: Journal of Product & Brand Management. 32, 4, p. 618-631 14 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers
Ho, X. H., Nguyen, D. P., Cheng, J. M. S. & Le, A. N. H., May 2022, In: Journal of Retailing and Consumer Services. 66, 102950.Research output: Contribution to journal › Article › peer-review
7 Scopus citations