Projects per year
Personal profile
Research Expertise
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Projects
- 8 Finished
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電子商務的新契機:人工智能輔助分析下的混合型社交商務(HybridSocialCommerce)(2/2)
Cheng, M.-S. (PI)
1/08/22 → 31/07/24
Project: Research
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電子商務的新契機:人工智能輔助分析下的混合型社交商務(HybridSocialCommerce)(1/2)
Cheng, M.-S. (PI)
1/08/21 → 31/07/22
Project: Research
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Immersion as a Powerful Marketing Weapon: the Applications of Immersive Technologies with the Focus on Vr, Ar and Mr(2/2)
Cheng, M.-S. (PI)
1/08/19 → 31/07/21
Project: Research
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Immersion as a Powerful Marketing Weapon: the Applications of Immersive Technologies with the Focus on Vr, Ar and Mr(1/2)
Cheng, M.-S. (PI)
1/08/18 → 31/07/19
Project: Research
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Eating halal: a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, A., Ying-Chao Lin, J., Phuc Dang, H., Bouslama, N. & Cheng, J. M. S., 9 Jan 2024, In: Asia Pacific Journal of Marketing and Logistics. 36, 1, p. 167-184 18 p.Research output: Contribution to journal › Article › peer-review
7 Scopus citations -
Effects of consumer perceptions on carbon-offset payment through mediating and moderating mechanisms
Truong-Dinh, B. Q., Nguyen, T. T., Cheng, T. C. F. & Cheng, J. M. S., Feb 2023, In: Transportation Research Part D: Transport and Environment. 115, 103584.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
Location-Based Proximity Marketing: An Interactive Marketing Perspective
Loussaief, A., Cheng, E. Y. L., Lin, M. Y. C. & Cheng, J. M. S., 1 Jan 2023, The Palgrave Handbook of Interactive Marketing. Springer International Publishing, p. 753-782 30 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
4 Scopus citations -
Red matte and glossy blue: how color and reflectance drive consumer indulgence
Khalil, S., Chatterjee, P. & Cheng, J. M. S., 17 Jan 2023, In: European Journal of Marketing. 57, 2, p. 426-452 27 p.Research output: Contribution to journal › Article › peer-review
5 Scopus citations -
The subsequent effects of negative emotions: from brand hate to anti-brand consumption behavior under moderating mechanisms
Rahimah, A., Dang, H. P., Nguyen, T. T., Cheng, J. M. S. & Kusumawati, A., 3 Apr 2023, In: Journal of Product & Brand Management. 32, 4, p. 618-631 14 p.Research output: Contribution to journal › Article › peer-review
13 Scopus citations